Any new technology is only as good as the implementation of standard business functions.
It must be easy to use, and the philosophy behind its use must be companywide and from the top down.
In my experience, the most valued systems became part of the normal meeting policy. To accomplish this, they must be as easy to use as a telephone. They should be easily integrated into the normal meeting, by the touch of a button. As a rule, if the audiovisual system, including the video conferencing, takes longer than 5 minutes to set up, it will be more of a distraction than an asset.
This bad experience can be avoided. The team responsible for deploying new technology must include: Senior level management, IT department, Training and/or Marketing (the most common presenters) and partnership with a reliable audio visual systems integrator. This team must work together to completely understand the way your company functions and a clear picture of its strengths and weaknesses. This team should strive to develop long range goals for the technology, so that components implemented today will fit in with long term solutions that will become part of your company’s culture.
Return on Investment
Today’s company understands that ROI means more than just money spent. In addition to spending money more wisely, a company must look at productivity as well. How much more efficient and effective can your company be, by employing current technology.
Frequent Corporate travel is not just expensive; it often creates undue stress and can lower quality of life, and employee satisfaction index, causing increased loss of productivity. Can this technology improve the current work environment?
Not to be left out, video conferencing is quickly becoming the technology choice of companies concerned with their carbon footprint and have marketed this feature as a way of “going green”.